The Most Profitable Instagram Niches: Start Making Money on Instagram
by Aaron Ward
Last updated Jun. 08, 2018
Want to grow Instagram accounts that you can advertise or sell products on?
I'm looking at you Shopify drop-shippers!
But maybe you don't know what niches are worth your time or even will have active consumers in.
Well guess what:
You're going to love this list of the most profitable Instagram niches.
Firstly, Let's declare What makes a niche profitable so you can succeed
Instagram is a massive beast.
With millions of accounts it's not easy to stand out.
Before you pick a niche, you need to ask yourself how do you want to monetize your Instagram account.
Common monetization methods include:
- Selling shoutouts or uploads of advertisements for other brands.
- Driving traffic to a product and earning commission. Also known as affiliate marketing.
- Selling your own product perhaps, through either drop-shipping or a digital product such as an online course or eBook.
It's good to know your end goal and work backwards to how you'll achieve it.
IF you don't have a product:
Selling shoutouts and driving traffic to an affiliate product via a link in your bio can be a great method of earning passive income.
The more accounts you grow, the more potential for higher figure income.
Important factors to keep in mind when growing a Profitable Instagram niche account
Quickly, before we dive into the most profitable Instagram niches...
You want to ask these questions before growing an account:
- What is the age of the demographic you will be targeting
- What is the gender of the demographic you will be targeting
- Where will your demographic be located?
- What language will your demographic speak?
Having these factors in mind, will make it much easier for you to then sell/ advertise/promote products to your followers.
As you'll know exactly who your audience is and what they want.
For example, you don't want to advertise an English male related fitness product to Spanish speaking females.
Profitable Instagram Niche #1: Fitness
Fitness is massive on Instagram.
It's by far the easiest to get into, yet one of the hardest to sell in due to the saturation of the market.
But don't let this be a turn off because:
There are thousands of fitness brands out there. With new ones ready to spend money on Instagram influencers (that will be you) to gain exposure for their product.
This means huge potential for you to grow your Instagram followers, and then make money for uploading adverts for these brands.
OR alternatively, you can drive traffic to affiliate products, such as exercise machines, supplements or training programs.
Here are examples of different and specific Instagram fitness accounts you could grow (taken from the most popular sports in the world):
- Gym/Weightlifting (popular)
- Tennis / Table Tennis
You would want to pick one sub-fitness-niche and grow an account only focused on this. This makes it very easy for you to know who your followers are and what to sell to them.
Let's take a look at some examples of Fitness niche accounts:
Profitable via: Shoutouts/ads, Clothing (teespring, shopify, printful), Selling online courses, Selling consumables such as green tea.
Profitable via: Shoutouts/ads for skate brands, Clothing (teespring, shopify, printful), Skateboarding items (backpacks, tools, griptape, wheels, decks), Camera equipment
Profitable via: Selling ads/shoutouts, Clothing, Gym wear, training programs, supplements, coaching, fitness gadgets, lifting gloves, ebooks
Profitable Instagram Niche #2: Luxury/Lifestyle
Everyone on Instagram wants to show off how awesome their life is.
And this is why the Luxury/Lifestyle niche is fantastic.
Therefore, luxury accounts such as:
- Super Cars
- Super boats/Yachts
- Watches or Jewelry
- Clothing (Street, Runway, Nightlife, Fashion)
- Travel (Hotels, Locations)
- Homes / Buildings / Pools
NOW, whilst most users who follow these accounts can't afford the material items shown, they do look towards living a luxurious lifestyle.
So when an opportunity is presented (advert) that let's them experience this luxurious lifestyle for a cheaper price.
They will jump at it.
A perfect example here would be advertising for a watch, which looks like a high end luxury brand, but only costs $97.
Here are examples of luxury accounts to pull from:
Profitable via: Car product shoutouts, Car parts (led lights, rims, gadgets), apparel, phone cases, tickets to car meetups
Profitable via: Selling ads/shoutouts , Clothing, shoes, phone cases, clothing protectors (shoe spray, clothing racks), decor items such as shoe racks or carpets
Profitable via: Selling ads/shoutouts, luxury clothing/items at a cheap price, lead generation for companies/other products
Profitable Instagram Niche #3: Animals
99% of the population loves cute fluffy animals.
And around 30% actually own one.
We're talking about pets here. Specifically cats and dogs as they are the most common and popular pets.
This means that there is great opportunity for you to make money.
Here's example of accounts you could grow:
- Cute dogs doing cute/funny things
- Cute cats doing cute/funny things
- Cute bunny rabbits doing cute/funny things
- Just any pet looking cute doing funny things!
Cute animals make people feel positive emotions.
Pet owners want their pet to look good and feel good because that makes the owner feel good and happy.
People buy happiness.
Therefore, you can easily sell products to pet owners which makes their pets life better.
Such as a dog harness which doesn't pull on its neck so your dog enjoys his walkies more and you feel more comfortable that you're dog isn't being hurt.
Let's check out some animal related accounts:
Profitable via: Selling ads/shoutouts, dog human clothing (teespring, printful), dog clothing (bandanna, harnesses, collars), organic treats/food, dog toys, dog beds, dog monitors (watch your dog at work)
Profitable via: Selling ads/shoutouts, cat apparel, phone cases, cat treats, cat beds/toys, cat costumes for Halloween
Profitable Instagram Niche #4: Travel
If you went into an office and asked a group of employees "do you enjoy your life or are you satisfied"
Most would sadly say no.
Everyone wants to escape their 9-5 life. And this is done through traveling. It let's people remove themselves from the 'norm'.
A profitable Instagram niche is therefore Traveling.
But it's also a much harder niche to be profitable from. This is where most people go wrong.
You need to create an Instagram account which is lazer-focused to a specific travel audience.
We're talking about:
- Business travelers
- Van life
- Rock climbers
- Camping with dogs
We are not talking about luxury travel, as most people will never have the finances to afford it.
Yet trust an Instagram account to drop $5,000+ on a trip.
Instead, targeting these smaller sub-travel-niches, you can easily sell products that will make their travel experience better.
Such as anti-theft backpacks for anyone backpacking through a country.
Or a dog harness which carries important first aid equipment, keeps them warm and dry and has pockets for snacks and poop bags for your dog.
Here are examples of travel accounts doing it right:
Profitable via: Selling ads/shoutouts for camping products/hostels/travel apps, van related or camping products (shower bag, tool kit for breakdowns), guides or a course on how to start a van life
Profitable via: Products for your dog (harness, first aid kit, dog tents, travel beds), dog apparel, clothing, go-pro-harness attachment
Profitable via: Shoutouts/ads for rock climbing gear or power food, clothing, rock climbing items, rock climbing route guides
Profitable Instagram Niche #5: Business/Making Money Online
Everyone always is looking to make their financial situation better.
Therefore, business is a great category on Instagram.
It's also an evergreen niche. Meaning that it has everlasting appeal—people will always want to make money.
Therefore, accounts focused on improving the financial lives of others are awesome for being profitable.
This niche is typically male dominated on Instagram, but that doesn't mean there are not females on Instagram looking at this niche.
Examples of Business accounts include:
- Stock information/tips
- Blogging tips
- Saving money tips
- eCommerce tips
- How to start a business
- Public speaking/networking tips
- Marketing tips
As you may have noticed, these accounts all give tips.
Within this niche, and with any niche, if you can provide free value to your followers they will feel much more inclined to repay you by purchasing a product.
Offering a ton of free value also greatly increases your trust and reputation = more sales.
It is a lot more work in the long run, but the payoff can be incredible.
If you sell or plan to sell your own digital product such as an online course, training program, consultation or eBook this is a great niche to jump into.
Here's some examples of Business niche accounts:
Profitable via: Selling online courses, digital products, ebooks
Profitable via: Selling online courses, digital products, ebooks, paid webinars, live events
Profitable via: Selling online courses, digital products, ebooks, paid webinars, live events, affiliation of products
Profitable Instagram Niche #6: Beauty
Instagrams demographic is primarily female.
And most females are interested in the beauty niche.
Which means there is a great opportunity for you to enter the market and make profit.
When we mention beauty, we are refering to Instagram accounts such as:
- Skin care
The best method to profit off these accounts is to sell advertisements and join affiliate programs for beauty products.
You can then upload pictures of the products being used and the results for social proof.
OR you can upload tutorials of how to use the beauty products.
Here are examples of beauty niche accounts:
Profitable via: Shoutouts/ads for beauty products, photo filter templates, beauty products, affiliation of health product such as a green tea detox
Profitable via: Shoutouts/ads for nail products, affiliation of a nail paint brand
Profitable via: Shoutouts/ads for beauty products, health products, clothing, photo filter templates
Profitable Instagram Niche #7: Relationships
Everyone wants to be loved.
It's just nature, baby.
Helping people with their relationships in life, whether it be:
Will always work.
It's a skill and people are always looking to improve their life.
This niche generally works best if you can refer your followers to an affiliate program by a leading expert in the niche.
This will typically be an online course or eBook about relationship advice.
You can link people to books on amazon with your affiliate code.
Here's some examples of relationship accounts:
Profitable via: Selling courses, ebooks, affiliation of these products
Profitable via: Webinars, courses, books, consultation, events and bookings on live shows/podcasts
It doesn't matter what niche you pick.
As there is no 'one rules them all niche'.
You can make money from anything with the right mindset.
The key is that you are happy to stick with a niche for a long period of time. Instagram isn't an overnight success.
The game is long, and requires dedication.
Plus you need to understand marketing strategies, what content to upload and how to actually gain targeted followers who will purchase from you.
If you're unsure on where to start, check out our free Instagram Marketing Crash Course: