The Best 32 Instagram Business Bio Examples (Which You Can Use)

by Aaron Ward

Last updated Jun. 26, 2018

Instagram Business Bio Examples

Let's take a look at ONLY the best Instagram business bio examples.

We've looked at over 500+ business accounts on Instagram. And here's what we noticed.

Firstly, the best business bios commonly include:

  • A logo which fits the 110px by 110px circle
  • Their value proposition/what they do in a short paragraph
  • Contact information
  • A call to action
  • Links which are tracked (and send the user to a landing page)

With that being said:

Let's jump in and take a look at the best bios:

Instagram Business Bio #1 - @acolorstory

Instagram Business Bio Example - @acolorstory
A Color Story Use A Color Story to create fresh, colorful photos. 💖Feature:#AColorStory💛Support: acolorstory/support 💚Partner: hello@acolorstory.com

What’s good about the bio:

A Color Story let's new visitors understand what they do straight away, whilst proving a call to action through the word "use".

The also give contact information, showing they're a real brand who cares for the users.

In addition, they promote a branded hashtag to build up social proof around users actively using their product.

What could be Improved:

  1. They don't have a call to action telling users to download their app.
  2. For anyone new to the profile, they may not understand that A Color Story is a free phone app anyone can use. While this information isn't necessary, it could boost monthly app downloads.
  3. On the day of looking at this profile the link wasn't working at all. This could be fixed but make sure you are sending your audience to a working and mobile friendly landing page.

Instagram Business Bio #2 - @adaptationsny

Instagram Business Bio Example - @adaptationsny
Adaptations NY 109 Franklin St. Brooklyn NY, 11222 Tuesday- Friday 12-7 Saturday - Sunday 11-7 | 347.529.5889 Check out our brother store@porterjamesny

What’s Good About The Bio:

The give people their business address and times which will increase in-store traffic.

Their logo is perfectly modified for their Instagram bio. They simply just took the A from their full logo.

What Could Be Improved:

  1. Fix the spacing for the hypen between "Tuesday- Friday".
  2. Remove the brother store as you are sending traffic down a path with no conversion goal.
  3. Add a call to action to get users on to the online store. This could be "Shop our latest interior pieces".
  4. Add a specific landing page url and track it through a link tracker such as bit.ly. This could be a product you are trying to sell

Instagram Business Bio #3 - @Airbnb

Instagram Business Bio Example - @airbnb
Airbnb Airbnb opens the door to interesting homes and experiences, even if it’s just for a night. Share your stories with @Airbnb. Book from our feed:

What’s good about the bio:

Airbnb does a great job of explaining what they do in a quirky and fun way.

The promote users to share their experience by tagging Airbnb (builds social proof)

And they end on a call to action for users to book from their feed. And link you to a mobile friendly landing page to book.

What could be improved:

  1. If we are going to get picky:
  2. They could switch their copy to write "Airbnb opens the doors for you to experience interesting homes, even if it's just for a night...". This is more focused on the person reading it.

Instagram Business Bio #4 - @apartmenttherapy

Instagram Business Bio Example - @apartmenttherapy
Apartment Therapy Helping everyone to live happy, healthy lives at home. Share your home photos with #apartmenttherapy

What’s good about the bio:

Instantly you understand the benefit of this business. And they use positive emotions and states everyone wants: to be happy and healthy.

A cool logo which fits perfectly inside the Instagram profile picture circle.

They get users to engage with their brand and share their home photos with a branded hashtag.

What could be improved:

  1. There's no call to action for their website. Why would users want to click without a reason?
  2. They could use a call to action such as: Shop our feed favourites:

Instagram Business Bio #5 - @Artofvisuals

Instagram Business Bio Example - @artofvisuals
Art of Visuals | Photography A collective of adventurous creators, inspiring the world through visual art from the past, present, and future. Join us at the NYC GALLERY below!

What’s good about the bio:

They let you know what to expect in their feed.

They include the keyword "Photography" in their name to appear in the search results if a user types in Photography.

We talk about tactics like this inside our free Instagram training here.

What could be improved:

  1. They should be tracking their link to see how many users click by using a service such as bit.ly 

Instagram Business Bio #6 - @barkbox

Instagram Business Bio Example - @barkbox
BarkBox 📦 a monthly box of toys, treats, and chews to thrill your dog 🐶 🌎@bark @barkshop @superchewer⭐️#BarkBoxDay

What’s good about the bio:

They explain what their service does in the most simple way. This is important with such limited space.

Including emojis is awesome to visually split up your bio.

They have a tracked link to see how many users click it.

What could be improved:

  1. Including links to their other accounts could be reducing how many users click their website link at the bottom.
  2. There is no call to action to get a free bark box or join their contest.
  3. Their website link takes you to a boring blog post with no conversion goal. Instead send your users to a simple landing page with a conversion goal (subscribe to bark box).

Instagram Business Bio #7 - @bbcicecream

Instagram Business Bio Example - @bbcicecream
BILLIONAIRE BOYS CLUB/ICECREAM WEALTH IS OF THE HEART AND MIND, NOT THE POCKET.

What’s good about the bio:

They have their website link tracked.

Their link takes users to a mobile friendly website where you can buy from.

What could be improved:

  1. There is no value proposition about their brand. Why should people buy from you instead of other clothing brands?
  2. The logo could work better with a solid color background instead of the camoflage.
  3. With this being said, clothing and lifestyle brands can go off the rails a little to express their unique style. This works when you have a large audience already and are not just starting off from scratch.

Instagram Business Bio #8 - @blackmilkclothing

Instagram Business Bio Example - @blackmilkclothing
BlackMilk Clothing For the Style Boss 👊 Designed and Made in Australia ✂️#blackmilkclothing to be featured 🔥 👻 : blackmilksnaps Own it👇

What’s good about the bio:

They have used their profile name to work with their bio: "Blackmilk Clothing For the Style Boss".

They let you know the origin and where their product is made.

Promoting your audience to share so they can be featured is a great idea. We talk about this more inside of our free Instagram training here.

They link users directly to a specific product! Make sure to send yours to a specific landing/sales/product page too.

What could be improved:

  1. They could track the link. But they should have google analytics installed on their website and see the traffic coming from Instagram.
  2. If there's any benefits such as vegan/animal cruelty free/super soft it's good to include them.

Instagram Business Bio #9 - @cake.denim

Instagram Business Bio Example - @cake.denim
⊽ C A K E 👖Women's JeansPremium eco-friendly denim + USA made + LA-based 🌟MAKE YOUR MARK🌟 Shop Now ⬇️

What’s good about the bio:

They include a call to action (Shop Now) along with emojis to break up their business bio visually.

They also use selling point words such as eco-friendly and USA made to demonstrate their brands value.

What could be improved:

  1. A better logo could be designed for the circle. It's hard to read all that text even on a desktop computer. Mobile would be much harder.
  2. They include ' ' before their name which will make it hard for users to find them in the search results. Instead they should have their name as Cake Denim

Instagram Business Bio #10 - @canva

Instagram Business Bio Example - @canva
Canva Amazingly simple graphic design tool for 💻 and 📱 Tag your designs with #canvalove to be featured 🎨 Get out templates here:

What’s good about the bio:

Sometimes being short can go along way.

Especially when it comes to branding and marketing. There’s a phrase that goes “the less the better”.

And Tesla does that. They let people know their philosophy and provide a tracked link to their homepage.

What could be improved:

This bio is really good. If anything they should be tracking their link and sending users to the actual template page (canva.com/templates).

Instead, check out this other bio they have used:

Canva Design Anything. Publish Anywhere. 💜 Available on 💻 and 📱 What's your #CanvaLovestory?

This is bad because:

  1. They don't explain the benefit of their product unlike in their first bio ("amazingly simple graphic design tool").
  2. Their call to action is WEAK. "What's your #canvalovestory?" doesn't really make sense. "Tag your designs with #canvalove to be featured" makes sense and also gets users doing this as there is a reason (to be featured).

Instagram Business Bio #11 - @charitywater

Instagram Business Bio Example - @charitywater
charity: water We're bringing clean and safe drinking water to peoplein need around the world.

What’s good about the bio:

It's simple, clear and straight to the point.

They have a perfect logo for the Instagram profile circle.

What could be improved:

  1. Add a call to action on how people can contribute or be involved.

Instagram Business Bio #12 - @dictionarycom

Instagram Business Bio Example - @dictionarycom
Dictionary.com The official Instagram for Dictionary.com, the world's leading digital dictionary. Get Word of the Day examples and more:

What’s good about the bio:

They let users know its the official dictionary brand.

What's super cool is that instead of using a call to action, they give you a reason to follow them instead. Which is that you will "Get word of the day examples".

They send users to a specific landing page!

What could be improved:

  1. Maybe a book emoji to make the bio more visual, otherwise nothing it's perfect!

Other Awesome Instagram Business Bio Examples to look at:

Here is a quick reminder of what makes a great Instagram business bio:

  1. One paragraph about what your business does and the value points (such as eco-friendly, animal cruelty free, organic, easy to use, free etc...)
  2. Branded #hashtag to drive engagement and generate social proof for your brand
  3. Call to action telling users what action you want them to do along with a tracked link to takes them to a specific landing page and not your home page.

A bio at the end of the day is a bio. It should be short, to the point and have a call to action for the person reading it.

Below I’ve included more Instagram business bio examples for you to pull apart.

Instagram Business Bio #13 - @dollarshaveclub

Instagram Business Bio Example - @dollarshaveclub
Dollar Shave Club Dollar Shave Club makes and delivers everything you need to look, feel, and shave like a million bucks— without paying it. Try the Club today.

Instagram Business Bio #14 - @entrprnrco

Instagram Business Bio Example - @entrprnrco
The Entrepreneur’s Brand® Apparel for the Highly Motivated | ENTRPRNR® Made in Miami | Tag @ENTRPRNRCO to be Featured We Ship Worldwide ⏬ $500 Brand Package Free Giveaway ⏬

Instagram Business Bio #15 - @flowersfordreams

Instagram Business Bio Example - @flowersfordreams
Flowers for Dreams Locally crafted flowers. Every bouquet benefits an amazing local charity in Chicago & Milwaukee.

Instagram Business Bio #16 - @gatorade

Instagram Business Bio Example - @gatorade
Gatorade Nothing beats Gatorade.#WinFromWithin

Instagram Business Bio #17 - @gopro

Instagram Business Bio Example - @gopro
GoPro Official GoPro Instagram. We Make the World's Most Versatile Camera. Share with #GoPro.

Instagram Business Bio #18 - @healthade

Instagram Business Bio Example - @healthade
Health-Ade Kombucha The best tasting & highest quality kombucha you can buy: organic, non-GMO, kosher, raw, vegan, & gluten-free. REAL food.#FollowYourGut⚓️ Shop now👇

Instagram Business Bio #19 - @koparibeauty

Instagram Business Bio Example - @koparibeauty
Kopari. Coconut Powered Beauty Every product starts with 100% organic coconut oil and is made with the purest intentions 🥥

Instagram Business Bio #20 - @proactive

Instagram Business Bio Example - @proactiv
Proactiv America's #1 Acne Brand

Instagram Business Bio #21 - @pullandbear

Instagram Business Bio Example - @pullandbear
Pull&Bear Share your photo or video with #pullandbearcommunity

Instagram Business Bio #22 - @puravidabracelets

Instagram Business Bio Example - @puravidabracelets
Pura Vida Bracelets® 📍Founded in Costa Rica 🌎 Supporting 200+ Artisans Worldwide 📸 Tag Us #PuraVidaBracelets 📬 info@puravidabracelets.com 🌺 Shop Pura Vida 🌺

Instagram Business Bio #23 - @sportscenter

Instagram Business Bio Example - @sportscenter
SportsCenter Download the ESPN App! ⬇️

Instagram Business Bio #24 - @sweetjesus

Instagram Business Bio Example - @sweetjesus
Sweet Jesus @sweetjesus_menu sweetjesus4life.com YouTube 👇

Instagram Business Bio #25 - @tailopez

Instagram Business Bio Example - @tailopez
Tai Lopez 🚗 I give away cash, cars, & laptops. 475 winners so far: 10 cars, 465 cash & electronics. Investor/Philanthropist/Mensa Read 1 book/day 8M TedX Click👇

Instagram Business Bio #26 - @thrivemkt

Instagram Business Bio Example - @thrivemkt
Thrive Market Wholesome products. Wholesale prices. Tag #LetsThrive for a chance to be featured! Get the recipes & shop our feed:

Instagram Business Bio #27 - @versace

Instagram Business Bio Example - @versace
Versace Love. Want. Need.

Instagram Business Bio #28 - @webflowapp

Instagram Business Bio Example - @webflowapp
Webflow Empowers designers and developers to build dynamic, responsive websites — without writing code.

Instagram Business Bio #29 - @wordsmeetwalls

Instagram Business Bio Example - @wordsmeetwalls
Words Meet Walls Quotes 📖 Calligraphy 🖊 Creativity 🎨 All 📸:@natnreece DM or email natalie@wordsmeetwalls.com Buy prints & read more 👇

Instagram Business Bio #30 - @convertkit

Instagram Business Bio Example - @Convertkit
ConvertKit We exist to help creators earn a living using email marketing.

Instagram Business Bio #31 - @meundies

Instagram Business Bio Example - @meundies
MeUndies When you feel good, anything is possible. Tag #MeUndies for a chance to be featured. Tap link to shop our Instagram feed.

Instagram Business Bio #32 - @itsaaronward

Instagram Business Bio Example - @itsaaronward
Aaron Ward 🤴🏼 Entrepreneur, Marketing, Coach 🎓 31k Students - Grow your audience and run a successful business ⚡ Triple your Instagram growth (free course) ⬇️ courses.aaronward.com/p/instagram-mini-course

Now its your turn

Let me know down in the comments below:

What tip are you going to implement first?

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