Let's take a look at ONLY the best Instagram business bio examples.
We've looked at over 500+ business accounts on Instagram. And here's what we noticed.
With that being said:
Let's jump in and take a look at the best bios:
A Color Story Use A Color Story to create fresh, colorful photos. 💖Feature:#AColorStory💛Support: acolorstory/support 💚Partner: firstname.lastname@example.org
A Color Story let's new visitors understand what they do straight away, whilst proving a call to action through the word "use".
The also give contact information, showing they're a real brand who cares for the users.
In addition, they promote a branded hashtag to build up social proof around users actively using their product.
Adaptations NY 109 Franklin St. Brooklyn NY, 11222 Tuesday- Friday 12-7 Saturday - Sunday 11-7 | 347.529.5889 Check out our brother store@porterjamesny
The give people their business address and times which will increase in-store traffic.
Their logo is perfectly modified for their Instagram bio. They simply just took the A from their full logo.
Airbnb Airbnb opens the door to interesting homes and experiences, even if it’s just for a night. Share your stories with @Airbnb. Book from our feed:
Airbnb does a great job of explaining what they do in a quirky and fun way.
The promote users to share their experience by tagging Airbnb (builds social proof)
And they end on a call to action for users to book from their feed. And link you to a mobile friendly landing page to book.
Apartment Therapy Helping everyone to live happy, healthy lives at home. Share your home photos with #apartmenttherapy
Instantly you understand the benefit of this business. And they use positive emotions and states everyone wants: to be happy and healthy.
A cool logo which fits perfectly inside the Instagram profile picture circle.
They get users to engage with their brand and share their home photos with a branded hashtag.
Art of Visuals | Photography A collective of adventurous creators, inspiring the world through visual art from the past, present, and future. Join us at the NYC GALLERY below!
They let you know what to expect in their feed.
They include the keyword "Photography" in their name to appear in the search results if a user types in Photography.
We talk about tactics like this inside our free Instagram training here.
BarkBox 📦 a monthly box of toys, treats, and chews to thrill your dog 🐶 🌎@bark @barkshop @superchewer⭐️#BarkBoxDay
They explain what their service does in the most simple way. This is important with such limited space.
Including emojis is awesome to visually split up your bio.
They have a tracked link to see how many users click it.
BILLIONAIRE BOYS CLUB/ICECREAM WEALTH IS OF THE HEART AND MIND, NOT THE POCKET.
They have their website link tracked.
Their link takes users to a mobile friendly website where you can buy from.
BlackMilk Clothing For the Style Boss 👊 Designed and Made in Australia ✂️#blackmilkclothing to be featured 🔥 👻 : blackmilksnaps Own it👇
They have used their profile name to work with their bio: "Blackmilk ClothingFor the Style Boss".
They let you know the origin and where their product is made.
Promoting your audience to share so they can be featured is a great idea. We talk about this more inside of our free Instagram training here.
They link users directly to a specific product! Make sure to send yours to a specific landing/sales/product page too.
⊽ C A K E 👖Women's JeansPremium eco-friendly denim + USA made + LA-based 🌟MAKE YOUR MARK🌟 Shop Now ⬇️
They include a call to action (Shop Now) along with emojis to break up their business bio visually.
They also use selling point words such as eco-friendly and USA made to demonstrate their brands value.
Canva Amazingly simple graphic design tool for 💻 and 📱 Tag your designs with #canvalove to be featured 🎨 Get out templates here:
Sometimes being short can go along way.
Especially when it comes to branding and marketing. There’s a phrase that goes “the less the better”.
And Tesla does that. They let people know their philosophy and provide a tracked link to their homepage.
This bio is really good. If anything they should be tracking their link and sending users to the actual template page (canva.com/templates).
Instead, check out this other bio they have used:
Canva Design Anything. Publish Anywhere. 💜 Available on 💻 and 📱 What's your #CanvaLovestory?
This is bad because:
charity: water We're bringing clean and safe drinking water to peoplein need around the world.
It's simple, clear and straight to the point.
They have a perfect logo for the Instagram profile circle.
Dictionary.com The official Instagram for Dictionary.com, the world's leading digital dictionary. Get Word of the Day examples and more:
They let users know its the official dictionary brand.
What's super cool is that instead of using a call to action, they give you a reason to follow them instead. Which is that you will "Get word of the day examples".
They send users to a specific landing page!
Here is a quick reminder of what makes a great Instagram business bio:
A bio at the end of the day is a bio. It should be short, to the point and have a call to action for the person reading it.
Below I’ve included more Instagram business bio examples for you to pull apart.
Dollar Shave Club Dollar Shave Club makes and delivers everything you need to look, feel, and shave like a million bucks— without paying it. Try the Club today.
The Entrepreneur’s Brand® Apparel for the Highly Motivated | ENTRPRNR® Made in Miami | Tag @ENTRPRNRCO to be Featured We Ship Worldwide ⏬ $500 Brand Package Free Giveaway ⏬
Flowers for Dreams Locally crafted flowers. Every bouquet benefits an amazing local charity in Chicago & Milwaukee.
Gatorade Nothing beats Gatorade.#WinFromWithin
GoPro OfficialGoPro Instagram. We Make the World's Most Versatile Camera. Share with #GoPro.
Health-Ade Kombucha The best tasting & highest quality kombucha you can buy: organic, non-GMO, kosher, raw, vegan, & gluten-free. REAL food.#FollowYourGut⚓️ Shop now👇
Kopari. Coconut Powered Beauty Every product starts with 100% organic coconut oil and is made with the purest intentions 🥥
Proactiv America's #1 Acne Brand
Pull&Bear Share your photo or video with #pullandbearcommunity
Pura Vida Bracelets® 📍Founded in Costa Rica 🌎 Supporting 200+ Artisans Worldwide 📸 Tag Us #PuraVidaBracelets 📬 email@example.com 🌺 Shop Pura Vida 🌺
SportsCenter Download the ESPN App! ⬇️
Sweet Jesus @sweetjesus_menu sweetjesus4life.com YouTube 👇
Tai Lopez 🚗 I give away cash, cars, & laptops. 475 winners so far: 10 cars, 465 cash & electronics. Investor/Philanthropist/Mensa Read 1 book/day 8M TedX Click👇
Thrive Market Wholesome products. Wholesale prices. Tag #LetsThrive for a chance to be featured! Get the recipes & shop our feed:
Versace Love. Want. Need.
Webflow Empowers designers and developers to build dynamic, responsive websites — without writing code.
Words Meet Walls Quotes 📖 Calligraphy 🖊 Creativity 🎨 All 📸:@natnreece DM or email firstname.lastname@example.org Buy prints & read more 👇
ConvertKit We exist to help creators earn a living using email marketing.
MeUndies When you feel good, anything is possible. Tag #MeUndies for a chance to be featured. Tap link to shop our Instagram feed.
Aaron Ward 🤴🏼 Entrepreneur, Marketing, Coach 🎓 31k Students - Grow your audience and run a successful business ⚡ Triple your Instagram growth (free course) ⬇️ courses.aaronward.com/p/instagram-mini-course
Learn how to use Instagram automation, optimize your profile, target the right users, and gain 1,000's of followers per month! Sign Up For Free